Vedante's growing sales

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Online buyers purchased thousandsof Kantor’ s super-reflective Pop Bands (armbands and legbands), pet collars and leashess made by her company, Vedante Corp. “When everybody was saying holiday sales were oursjust exploded,” said Kantor, a vetera fashion designer who started Boulder-baseds Vedante nearly three years ago. The succeses of Vedante’s Pop Bands and pet products prompted giant onlineeretailer Amazon.com to buy most of her inventory for resale, and triggere inquiries from large pet-store chains about licensinyg the products or buying her Kantor focused more on online sales for the holidayd than traditional brick-and-mortar sales of Vedante products.
That was becausse as the recession deepened, retail sales slowed more thanonline shopping. The emphasiss paid off, but it presented Kantort with the problem of managingunexpected . “It wasn’t even in my game plan to havea break-evejn month for another year,” she said. Vedante products for pets, pedestriansz and cyclists can reflect brightly from 500to 1,50p feet, depending on their Kantor formed the businessw with the mission of improvinyg nighttime safety. Cars injure or kill a pedestrianj every seven minutes in theUniteed States, according to the National Highwayy Traffic Safety Administration (NHTSA).
That amounta to nearly 75,000 people annually, with about 50,000p of the accidents occurring at NHTSAstatistics show. Kantor takes walk at dusk and, having survived a car cras with a drunk drive ryears ago, she alwaysa wondered about her safety crossing streets at Then she saw a Boulder pedestriaj hit in a crosswalk in broad and she decided to make a producyt to improve pedestrian visibility. She drew on her experience in textilesw anddesigning women’s apparel in Los Angeles. She choser 3M’s reflective materials for Vedante’s products, and it co-brand s the Pop Bands with 3M. She uses the 3M fabricc in collars and leashesfor pets.
McGuckin Hardware Store in Bouldert carries both the Pop Bandsand Vedante’s cat The Pop Bands , costing between $12.98 and $13.98 depending on sell comparably to the battery-powered safety lights McGuckim sells for outdoor recreation, said Rik the store’s sporting goods manager and buyer. “They do very he said. “What appeals is their ease of use, and the novelty of them popping onand off.” Vedante’w pet collars range between $13.98 and $16.98, and its leashes betwee n $29.98 and $45.98. Kantor’s biggest challenger is managing a surge in retailer interesty without taking on debt that couldcrimp Vedante’as long-term health.
Kantor maxed out Vedante’s existinv lines of credit from bankse after her salesstarted growing, and she put that moneyg in the bank. She feared her banks would reducre her credit lineswithout warning, thus starving the compan y of money at a crucia l time.