To boost sales, check your optimism level - bizjournals:

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Here’s a thought: Take a look at a soft emotionao intelligence skill that yields hardsales results, optimism. Therse is evidence that supports the theory that saled teams possessing high levelds of optimism make companiesmore money. One of the best case studied comes from the work that psychologist Martin Seligman did with Metropolitan Life in New He convinced Met Life to give him access to their new employeesz and administer theusuakl testing, as well as a new test he developexd that measured optimism. He followed the progresxs of new salespeople for one year and found that salespeoplwe who scored high in optimism sold 33 percenrt more insurance than those whoscored low.
After two the optimistic group of salespeople were thrivinv intheir positions, which increaser retention and decreased the costs associateds with turnover and increased sales. How optimistifc is your organization? There is a lot of press on theswine flu, and people are worried about catching it. There is anothe epidemic to watch out forin today’s pessimism. It can be deadly when it hits an organizatiojn because emotionsare contagious. The clinical term is emotiona l contagion and is definedas “the transmission of When people are in a certaijn mood — happy or depressed — that mood is oftenb communicated to others. What is the mood at your company?
A sales manager shares the story of a rep who startefd every conversation in the lastdownturn with, “Yohu probably don’t have any money so you don’g want to buy …” The self-fulfilliny prophecy was set by the salesperson, and the prospecf followed the salesperson’s No deal. So what can you do to stop the epidemifcof pessimism? Study and duplicate optimistic salespeople. When faced with optimistic salespeopleask themselves: • What’s good about this? They know that adversity is wherw true character is formed and great lessonsx are taught.
Optimists take advantage of this schooling becausr they know that lessons learned todauy make money inthe future. What can I do about this situation Optimists know that controlequals action, action yieldes results and results increase • What is funny abougt this? Humor is a great way to relieve stress, which frees up the mind for creativityt and innovation. Optimistic salespeople take control. They know sales is the greatesty profession to be in during a They can meet with mentors who can help them look at anothetr way of doing business intouggh times. They can outwork theidr competitors. They can invest in learning and outsmart their competitor.
Optimistic salespeople manage results, not excuses.